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Your Hair’s Clean Slate: Living Proof’s Next Launch Is a Hard-Water Hero

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If you’re suffering from brittle, frizzy hair that never seems to look clean, your water may be to blame. Hard water, the standard in a majority of American households, is unsurprisingly hard on our hair. But thanks to Living Proof’s next launch, we finally have a way to reverse the damage. Living Proof’s Clarifying Detox Shampoo acts as a magnet for everything from product buildup and excess oil to the heavy metals deposited on hair by hard water, giving you the clean slate your hair desperately needs.

Advertising image showing the before and after of the Clarifying Detox Shampoo.
Image courtesy of Living Proof

The Benefits:

Living Proof is a huge favorite here at NewBeauty; we even had the pleasure of including their dry shampoo in this year’s Luxe Box. A cream-to-lather formula that keeps hair cleaner for longer, the Clarifying Detox Shampoo is a powerhouse of detox, working to remove sebum, product and pollution in just one wash. Safe for any hair type, this shampoo improves color vibrancy and leaves hair looking smoother and softer, with a healthy shine, while being safe for color-treated and chemically treated hair.

Tough on hard water but not on your hair, a magnetic polymer draws pollutants and impurities for a gentle, deep clean. At the same time, gentle surfactants and activated charcoal work to eliminate buildup from product and excess oil, leaving your hair feeling cleansed, but not stripped.

Key Ingredients:

Magnetic Polymer, Activated Charcoal

What it’s Free From:

Silicone, Sulfate (SLS + SLES), Formaldehyde, Phthalates

The Bottom Line:

Even if you don’t realize it, the hard water most of us have to rely on is causing damage to our hair, leaving it frizzy and dull. With Living Proof’s Clarifying Detox Shampoo, you can achieve healthy, clean hair and remove those pesky heavy metals spoiling a good wash day.

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