Friday, June 14, 2024

This Is 2023’s Most Popular Luxury Makeup Brand

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In the ever-expanding world of makeup, it can almost be hard to keep track of what’s trending, from celebrity lines to indie beauty to designer brands. Though we know well that high-quality makeup doesn’t have to break the bank, there’s a certain luxuriousness and, of course, celebrity-approved efficacy associated with designer makeup lines that makes them so sought after. In such a saturated industry, it may be hard to believe that any one brand could come out on top, but a recent study by Landys Chemist revealed that this designer beauty brand takes the cake as fan favorite.

Dior Beauty Claims The #1 Spot Amongst Designer Brands

You may have guessed it—from their super-viral lip oils to A-list ambassadors like Jimin and Caleb McLaughlin, Dior Beauty reigns supreme in the world of high-end beauty brands. The data compiled by Landys Chemist revealed that Dior Beauty garnered over 1.1 million searches on Google throughout 2023, making it a stand out favorite amongst competitors. The second place beauty brand, Hérmes, only reached an average of 38.4 thousand annual searches, proving that the reach of Dior Beauty goes above and beyond that of many competing designer beauty brands.

Lindys Chemist compiled data on not only search clicks but also social media impact, like total Instagram and TikTok followers and hashtags, to give each designer beauty brand an overall score in terms of popularity, to which Dior Beauty achieved an incredible 9.24/10. “Dior Beauty also takes the top spot for the most popular luxury makeup brandwith Fenty Beauty and Charlotte Tilbury taking second and third spot,” the study further revealed. While Hérmes came in at number 2 for most popular designer beauty brands, other luxury staples like Armani Beauty, Gucci and Chanel Beauty also made the cut for top 10.

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