If forced to use only one makeup product every day, I use concealer. I emphatically believe it does the most with the least amount of product (and effort). It’s also a makeup category I’ve never had specific brand loyalty to. I enjoy trying out new formulas and I regularly have two or three on hand, depending on my skins’ needs. That fluidity may be coming to an end, though with the launch of Fenty’s Beauty’s We’re Even Hydrating Concealer ($30). It may be new, but the reviews are in, and I’m not the only one sold.
Thanks to ingredients like sodium hyaluronate, Persian silk tree extract and prickly pear cactus extract, dark circles and signs of skin fatigue look brighter and less noticeable. The formula also helps to reduce puffiness, brightens and hydrates skin instantly, per the brand. The curved applicator brush mimics the shape of your finger for max precision. Use it under the eyes, over blemishes and all over to even out discoloration.
Shoppers are impressed, as initial reviews suggest. One shopper with “pretty dark circles” says it provides “great coverage,” “has just the right amount of glow,” and “blends beautifully.” A second calls it “so hydrating” and adds it “doesn’t crease or peel at all.” A third reviewer said “It’s buildable without suffocating my skin.” Another says it not only conceals “texture and acne,” but gives a “skin like finish.”
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