Friday, April 12, 2024

The First-Ever Allure Best of Beauty Live Is Coming—Here’s What You Need to Know

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Most people wait all year for their birthday, a favorite holiday, or that one extravagant vacation. But at Allure, our editors spend 364 days excitedly waiting to drop the results of our annual Best of Beauty Awards. After months of vetting, testing, retesting, and reviewing hundreds of beauty products, we get the honor of announcing a new class of Allure Best of Beauty winners for you, our beauty-obsessed readers. And in 2023, our anticipation has doubled: For the first time ever, we will celebrate the awards with you in person. Introducing Best of Beauty: The Live Event, where you—yes, you—get to experience your beauty editor dreams alongside the Allure team.

We invite you into the life of a beauty editor with a live showcase of our 2023 Best of Beauty Award winners on Saturday, October 21, 2023, at Chelsea Industrial, located at 535-551 West 28th Street in New York City. Allure editors will gather with beauty’s top experts in makeup, skin care, aesthetics, hair, and nails for a day of fun, education, conversation, and pampering.

Attendees will get to sample some of 2023’s Best of Beauty winners. And when you’re not busy trying out the crème de la crème of beauty products, you can head over to another station to get beauty advice from an expert panel, experience treatments (mini manicures and lash applications, anyone?), and enjoy fun pop-ups that include food, drinks, gifting, and more.

Tickets are available now for purchase on our live event site. General admission tickets ($59) include a tour of the Allure Beauty Closet, featuring editor-curated experiences complete with product testing, sampling, and a gift bag (valued at $125) containing full-size products from our Best of Beauty winners and event partners.

VIP tickets ($199) include all the glorious perks of general admission, plus early entry for an exclusive VIP hour in which you’ll be the first to connect with our editors and explore the legendary Allure Beauty Closet. Take advantage of VIP-only appointments, such as skin assessments, mini-manicures, hair styling, and tons of product sampling. Enjoy exclusive access to the first panel of the day, which is an editor-led discussion about life on the Allure beauty team and the products and innovations the team is most excited about. You’ll also receive priority access to book one additional panel in advance. Lastly, VIPs get to take home a gift bag (valued at $400), including premium, full-size products from our Best of Beauty winners and event partners.

Mark your calendars and grab your tickets before the event is sold out. We can’t wait to celebrate our 2023 Best of Beauty Awards with you—in person!

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