The Concealer Shoppers Say Fixes Everything

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“Game changer.” “Flawless.” “Perfect coverage.” “Never creases.” “Hydrating.” These are just a few ways over 30,000 five-star reviewers describe Tarte’s Shape Tape Concealer. Dermatologists recommend it. Celebrity makeup artists use it. Shawn Johnson, Olivia Jade, Kyle Richards and Shay Mitchell all sing its praises. If you haven’t tried Shape Tape yet, it’s only natural to be curious why this cult-favorite concealer has so many superfans. Here are all the details.

The Shape Tape franchise boasts three concealers: Shape Tape Full Coverage Concealer, Shape Tape Radiant Medium Coverage Concealer and Shape Tape Ultra Creamy Concealer. They all include skin-loving ingredients such as moisturizing mango butter, soothing shea butter, smoothing niacinamide and brightening licorice root. Simply put, your skin is in for a treat.

How to Choose the Right Formula for You

If you’re unsure of which concealer is best for your complexion, let’s cover the basics. The OG Shape Tape is a full-coverage, long-wear, crease-proof and waterproof formula. Shoppers love it for covering everything from dark circles to blemishes to age spots while delivering a natural finish that never cakes. “A little goes a long way,” notes one reviewer.

BUY NOW – $32

Ultra Creamy Concealer still delivers full coverage, but includes ultra-nourishing prickly pear and hyaluronic acid for an extra punch of hydration. One shopper with mature skin said the original and this version are “great for undereyes,” but gives the edge to Ultra Creamy. “It does not crease or look cakey” on drier skin, they commented. A separate user agreed: “I have had such a problem with most concealers looking cakey or not blending into my dry skin…This concealer solves all those problems, and provides full coverage on dark circles, while still looking natural.”

BUY NOW – $32

If you’re looking to nail the no-makeup makeup look, Shape Tape’s Radiant Medium Coverage Concealer may be your pick. This isn’t the go-to for covering acne or dark spots, but instead shines on areas that need instant brightening. One reviewer loves how it “makes your skin glimmer in all lighting!” Another user who’s been a “die-hard Shape Tape fan for years” made the switch from the full-coverage version to Radiant. “I’ve been finding the full coverage version to be too heavy for my undereyes as I get older,” they explained, and while “the lesser coverage took some getting used to,” they noted the lighter formula “makes [them] look younger.” If you’re skeptical about its longevity, one Radiant reviewer wrote, “it looks almost better as it’s been worn for a little while.”

BUY NOW – $32

With 36 shades to choose from, we’re confident you’ll find your perfect Shape Tape match. Snag these concealers from Ulta Beauty, but hurry, shades sell out fast.

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