Sunday, December 8, 2024

The Brand Hailey Bieber Calls a ‘Holy Grail’ Is Launching a Coconut Milk Serum

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Mix “it girl” Hailey Bieber‘s seal of approval with some no-holds-barred feedback from Bethenny Frankel. Let that simmer, stir and add in some solid chemistry. The result: An award-winning skin-care line that just cooked up a chemist-created, glowing-skin masterpiece set on delivering a skin-quenching experience.

Meet BeautyStat’s Triple-Plump Coconut Milk Serum ($42), a meticulously formulated hydrating serum by founder Ron Robinson. The “accidental” chemist’s BeautyStat line has been hailed as a “holy grail” by Bieber, who considers him a friend. (He’s also the guy behind Rhode Beauty.)

Beauty Stat Coconut Milk Serum

PRE-ORDER NOW – $42

Frankel loves the line too, saying it’s “at the level,” and singing the praises of the new serum at a recent Hamptons lunch hosted by the duo. “It’s amazing,” she says. “It’s very bouncy.” The former reality star and forever-honest social media sensation also gives BeautyStat high marks for being minimalist and intentional. “They go slow and low. The line launches things one at a time so people hear the message.”

Photo: Matthew Goldstein

What Does the Milk Serum Do?

As the name suggests, this is an intensely hydrating and potent serum—and then some. Robinson uses the phrase “thirst-trap glow,” which may sound like a lofty claim, until you catch the full ingredients. A trio of hyaluronic acid, 2% polyglutamic acid and 5% coconut complex literally drenches skin for a revitalized complexion (think super silky, immediately dewy, never sticky, sealed-in hydration), and there’s antibacterial micro silver in the mix.

Beyond the moisturization, the complex also fortifies skin’s barrier for lasting nourishment and resilience. In clinical testing, there was a whooping +350% increase in skin moisture immediately after use. After using for 30 days, 93% of testers agreed their appearance looked more plumped immediately after use.

When to Use the Milk Serum

Like all of the BeautyStat products, this one is simple. Apply to cleansed skin, morning and night. Distribute a generous amount onto your hands, gently patting and pressing it onto your face, neck, and decollete. You sort of can’t mess it up.

Where to Buy the Milk Serum

This is kind of an early look at the serum, but you can sign up for pre-sale now. It will be available via TikTok Shop August 12, on BeautyStat.com August 16 and at ULTA come August 30.

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