Shoppers Are ‘Addicted’ to This Now-$8 Hyaluronic Acid Serum

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There may not be a more popular skin-care ingredient than hyaluronic acid. The superstar humectant works by essentially acting like a magnet for moisture, staving off dryness that exacerbates wrinkles and dullness as we age. When an ingredient boasts the power to deeply hydrate, plump fine lines and boost radiance, products will, naturally, flood the market at every level. Prices for hyaluronic acid serums run the gamut, ranging from less than $10 to well over $100—but more expensive doesn’t always mean more effective. Case in point: The Inkey List Hyaluronic Acid Serum.

Across every category, The Inkey List makes its formulas with straightforward, seriously effective and dermatologist-approved active ingredients. Their Hyaluronic Acid Serum combines peptides and 2% multi-molecular hyaluronic acid, a moisture-binding ingredient that can hold up to 1,000 times its weight in water, per the brand. It’s also a NewBeauty editor favorite and the brand’s number one best-seller; not surprising since it’s deeply hydrating and fast-absorbing with zero stickiness. It’s also astoundingly affordable at just $10. What could be better? A sitewide 20% off sale in advance of Valentine’s Day does the trick.

The acclaim for the Hyaluronic Acid Serum from shoppers casts a wide net: across the brand’s site, Sephora and Amazon it’s amassed nearly 6,000 five-star reviews (and nearly 200K “likes” on Sephora alone.) Shoppers call it their “all time favorite hyaluronic acid,” and a “wonder serum,” and says it makes skin feel “fresh,” “healthy,” and “so glowy.” One customer commented it “leaves a nice plumping finish,” while another noted their skin is no longer “flaky at the end of the day.” A third who’s on their “10th bottle” exclaimed “You don’t have to pay an arm and a leg for hyaluronic acid, seriously!”

BUY NOW – $8

Now through February 15 is the perfect opportunity to upgrade your skin care arsenal with The Inkey List. In addition to the now $8 Hyaluronic Acid Serum, we suggest the brightening and antioxidant-rich Vitamin B, C and E Moisturizer ($8), the melts-into-skin, soothing Oat Cleansing Balm ($11) and the Demi Lovato-used Caffeine Eye Cream ($9). Stock up on these, or build your whole skin care arsenal with The Inkey List, while the Valentine’s Day sale is on.

BUY NOW – $8

BUY NOW – $11

BUY NOW – $9

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