Wednesday, April 24, 2024

Launch List: The Best Makeup Launching in January

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Hundreds of products come across our desks every month, but not all of them deliver on their claims or live up to the hype. (Not everything that goes viral on TikTok is a miracle worker.) This is our exclusive curation of the best-in-class makeup receiving rave reviews from our team and hitting shelves right now.

1 / 5

Charlotte Tilbury Hollywood Glow Glide Face Architect Highlighter ($48)

Celebrity makeup artist and brand founder Charlotte Tilbury says it best: “Darlings, I have always been obsessed with bottling light! As a makeup artist, I know that with clever light tricks you can highlight, smooth, blur, sculpt and lift to create the illusion of a more defined, more structured and even more flawless facial architecture.

Now I have innovated a perfecting, pressed powder highlighter with light flex technology for a multidimensional glow. Infused with smoothing emollients for a soft-focus satin finish and glow glide texture, it illuminates and blurs the skin like Hollywood lights!

Available in seven shades to suit every skin tone, you can use it on your cheeks, jawline, eyes, nose, brows and lips—whatever you want to enhance.

2 / 5

Cay Skin SPF 30 Isle Lip Balm ($14)

The brand’s fan-favorite, super hydrating Lip Balm now comes in two shades: Irie Rose (a warm, neutral pink) and Bad Gyal Berry (a true berry). They feature the same nourishing formula as the clear shade thanks to sea moss, aloe stem cells and vitamin E, as well as the same yummy sugary vanilla flavor.

“This is one of my favorite products in the entire line,” says Winnie Harlow, supermodel and brand founder. “It’s a hydrating, everyday, UV-protectant lip balm. I wanted it to protect against UV rays, but without that icky smell and taste you get with most lip balms that have SPF in them. It’s so long-lasting and nonsticky, and it gives you that glossy, shiny feel.”

3 / 5

bareMinerals Complexion Rescue Natural Matte Tinted Moisturizer SPF 30 ($37)

The brand’s beloved Complexion Rescue (the number-one skin-improving tinted moisturizer in the U.S. according to NPD Group) now comes in an oil-free, natural matte finish. A major customer request and a huge win for those with oily complexions, this new formula comes in the same 20 shades as the original (non-matte) version, and is clinically proven to keep oiliness at bay for up to 12 hours.

It’s also clinically proven to instantly reduce shine by 67 percent, as well as blur the look of imperfections, pores, blemishes and redness. The SPF 30–infused coverage is light at most (you can build it up from sheer), so don’t expect this to replace your foundation, but for the right person, it’s genius.

4 / 5

Dior Addict Lip Maximizer ($40)

It’s a new year, and the lip plumper we know and love now has a new formula, new shade range and new packaging. Available in 31 shades worldwide—a mix of big bolds and pretty neutrals—the iconic lippie now also comes in holographic and shimmer versions (the Holographic Lavender is gorgeous) so there are even more ways to get that pillowy pout and serious shine factor.

The formula is now made with 90-percent naturally derived ingredients and relies on cherry oil and hyaluronic acid to keep lips hydrated for hours. Don’t worry, you still get the same minty scent and smooth finish. I’m loving the new logo typography too!

5 / 5

Makeup by Mario SurrealSkin Foundation ($42) 

Mario’s first-ever foundation does not disappoint. Available in 30 shades, it’s smooth-glide formula is buildable, luminous (but not too glowy) and feels super lightweight and breathable all day long. It also contains skin-care ingredients like vegan squalene and grapeseed oil to moisturize for 12 hours while also providing antioxidant protection.

“This is my complexion masterpiece,” says founder and celebrity makeup artist Mario Dedanovic. “I put my heart into this groundbreaking formula with the hope of not creating a barrier of foundation, but rather awakening the true, infinite beauty that lies within.”

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