Friday, June 14, 2024

Launch List: The Best Beauty Products Launching in July

Must read

Hundreds of products come across our editors’ desks every month, but not all of them deliver on their claims or live up to the hype. (Not everything that goes viral on TikTok is a miracle worker.) This is our exclusive curation of the best-in-class beauty products receiving rave reviews from our team and hitting shelves right now.

1 / 10

Dermalogica Liquid Peelfoliant ($64)

If you’re not already a fan of one of the brand’s powder exfoliants, which continue to be best-sellers, you may prefer a liquid format instead, which is where this new launch comes into play. This formula combines 10 percent alphahydroxy acids (glycolic and lactic) with 0.5 percent betahydroxy acid (salicylic acid) and 4.5 percent polyhydroxy acid (gluconolactone) to help even out a blotchy skin tone, make large pores look smaller and reduce the appearance of wrinkles.

You can use it daily, even in the morning, and it’s designed to exfoliate without stripping the skin or causing irritation. This is achievable thanks to the addition of barrier-strengthening ceramides, soothing red gardenia extract and hydrating sodium PCA. Just leave it on for one to three minutes and then rinse it off. Note: It did make my skin tingle a little bit the first few times I used it, but then it adjusted.

2 / 10

Crown Affair The Calming Scalp Serum ($58)

“Healthy hair starts at the root, and your strands are only as healthy as your scalp,” says the brand. “We’re bringing scalp care to your everyday hair-care ritual in a mild and gentle serum that’s easy to use. Whether you have scalp issues or not, you need to maintain the skin’s barrier to keep it protected.”

The formula delivers hyaluronic acid, aloe vera and tsubaki seed oil directly to the scalp to hydrate, soothe and moisturize. The addition of tea tree oil also helps reduce redness and flaking (it really helps on those dry, itchy spots I get at the nape of my neck). Though it’s not meant to help with hair growth, it does also contain caffeine to boost blood to the scalp and energize hair follicles, as well as anti-inflammatory peppermint oil to promote healthy strands.

I like that the applicator is a spray, so I can cover each area of concern without weighing my hair down or dispensing too much in one spot. It has a nice cooling effect too!

3 / 10

Jan Marini Skin Research Hyla3D Face Mask ($76)

“Hyaluronic acid is a major factor in creating volume in our bodies,” says founder Jan Marini. “This is typically a large molecule that sits on the surface of the skin and doesn’t stay active for very long. But we also have some very tiny hyaluronic acid molecules that actually penetrate the skin, and one of these molecules is 50 times more hydrating. At 24 hours after application, there’s still five times as much in the skin, so it doesn’t dissipate. However, this doesn’t replace hyaluronic acid injectables.”

Marini explains that within the first 15 minutes of wearing this mask, it doubles skin’s hydration levels, increases skin’s natural moisturizing factors by 400 percent and strengthens the skin barrier. “It’s great for any skin type, it’s highly active and it’s tremendous for moisturizing. We also included three different peptides, so you’re also going to get a smoother skin texture, an increased appearance of firmness and elasticity, and a reduction in the appearance of fine lines and wrinkles. This is something that gives you an initial result, but also a progressive one, especially if you combine it with the Hyla3D Serum and Cream.”

One other tip from Marini: “If you do some type of resurfacing treatment, like exfoliating pads, and then use this mask after that, it’s really exceptional.”

4 / 10

Real Techniques Miracle 2-in-1 Powder Puff ($6.50)

A sponge and a powder puff in one? Of course Real Techniques thought of that. This dual-sided tool lets you apply creams and liquid products with the orange sponge (the brand’s best-selling Miracle Complexion Sponge), and then you just flip it over to the soft, pink side and set them with powder. The pink side is actually made of a new plush fiber material that provides better pick up, hold and application of powder products.

The brand decided on what it calls “a unique two-point precision shape” because it allows you to cover hard-to-reach places like around the eyes and the hairline. The hot pink elastic finger band across the center can also be switched from side to side when you’re ready to swap.

5 / 10

Alpyn Beauty Wild Huckleberry Radiance Recovery Peel ($56)

The new sister to the brand’s OG peel—the second best-seller in the line—this formula was designed for those with sensitive skin. “A lot of people wrote to us asking if there was a version for sensitive skin coming because they didn’t want physical exfoliation, even though the skin-care industry has made great strides in mechanical exfoliants,” says brand founder Kendra Kolb Butler.

Butler describes this new version as “the same as original formula without the physical exfoliants bamboo powder and huckleberry paste. It’s super creamy and marshmallowy. Let it sit on dry skin for five minutes, and in that time, its eight acids are going to town to detach any dirt, debris, dead skin, and oil from the skin. We did extensive sensitive skin testing on this with a third party and no one had peeling, redness or irritation.”

The brand also added Aspen bark for hydration, colloidal oatmeal to calm and soothe, and botanical chamomile, which grows all over Butler’s property in Jackson Hole. “This peel makes the skin so smooth and bright,” she adds. “It’s gentle enough to use daily, but if not, you should aim for two to three times a week. You can’t do it once a month and expect to see the same results as our before-and-after images.”

6 / 10

California Naturals Body Wash ($10)

The founder of Playa Beauty, Shelby Wild, has a new beauty brand under her belt called California Naturals, which just launched nationwide at Target, and all products are $10 or less. One of the seven new formulas that’s part of the debut (more are on their way) is this vegan and gluten-free gel body wash, which is infused with vitamin E and saw palmetto for smoother skin, as well as blue lotus flower, which lends a brightening effect.

It foams up into a dreamy lather and smells really nice too. Wild describes the scent as “a warm, woody, citrusy fragrance that transports you to the Golden State.” We love that the brand uses more than 90-percent naturally derived ingredients and its packaging is made from 100-percent recycled materials.

7 / 10

Nu Skin Nu Colour Lash + Brow Serum ($72)

The newest launch in the brand’s Nu Colour cosmetics franchise, this serum lets you treat both your brows and lashes with one effective formula. The key ingredient is myristoyl pentapeptide-17, which Yoko Little, vice president of global product marketing for Nu Skin, says “was highly recommended by our scientists in Asia after seeing great data with our Asian demographics and their eyelashes looking thicker, denser and longer.”

Clinical studies were conducted over the course of 12 weeks with participants using it morning and night, and Little says the results were very exciting. “We have so many impressive before-and-after images from the trial [one of which you can see pictured here]. The serum works on the eyebrows, too, and it absorbs very quickly so you only need to wait a couple minutes before applying makeup on top.

Safety is also top of mind for us, especially with the most sensitive area around the eyes, so we made sure this formula was ophthalmologist-tested, non-irritating and free of prostaglandin.”

8 / 10

Garnier SkinActive Micellar Gentle Peeling Water ($12)

Did you know that one of Garnier’s Micellar Waters is sold every two seconds? This is the latest addition to the cult-classic lineup, and introduces a new concept to the mix: peeling water. What does that mean exactly? Instead of just removing makeup and cleansing the skin with micellar technology, it also uses 1 percent polyhydroxy acid (PHA) and glycolic acid to exfoliate the skin.

In clinical testing, it proved to even and smooth skin tone and texture while accelerating skin cell turnover in seven days. The formula is also fragrance-free, oil-free and alcohol-free, as well as ophthalmologist-tested to be safe for the eye area. I love to use it in the morning instead of doing a full cleanse, and sometimes at night too, to remove my makeup before using a cream or gel cleanser.

9 / 10

Goldie Locks Flyaway Fix Hydrating Pomade Stick ($25)

If you’re someone who is plagued by pesky flyaways like I am, you will love this quick little fix. It looks like a sunscreen or deodorant stick, but instead contains a waxy pomade that keeps hair smooth and polished wherever it’s applied. For me, that’s along my center part where I get a lot of baby hairs, especially after a fresh blowout, or around my hairline when it’s hot outside.

Going for the slicked-back bun look for a night out? You need this in your bag, especially if there’s humidity in the air. It doesn’t make the hair look greasy or mattified, and it’s both vegan and color-safe. To help camouflage split ends, you can rub the stick onto your fingers and then use your fingers to seal the ends. This is also a good trick when you want that piecey texture, particularly on face-framing layers.

10 / 10

PCA SKIN Pro-Max Age Renewal ($219)

Dubbed an anti-aging serum for “next level lifting,” this new formula from derm-favorite PCA SKIN uses patent-pending Micro Growth Factor Technology (MGF) to lift and firm. As a matter of fact, in clinical trials, 60 percent of users saw an improvement in skin firmness and lift by 60 percent after 24 weeks of use. Additionally, 58 percent saw a visible increase in fullness and an improvement in plumping, and 40 percent saw a visible improvement in the appearance of their fine lines and wrinkles.

This is the result of two other key ingredients: organic kangaroo paw flower extract, which comes from an Australian flower and not from the animal; and a biopolymer matrix embedded with micro-algae. The serum feels super silky and absorbs quickly. It’s not greasy at all and layers well with other skin-care products. 

It’s Personal

At NewBeauty, we get the most trusted information from the beauty authority delivered right to your inbox

Find a Doctor

Find a NewBeauty “Top Beauty Doctor” Near you

More articles

Latest article