When Jennifer Coolidge hit the Superbowl commercial circuit with e.l.f. Cosmetics, beauty lovers hit a high mark with their adoration for the beloved actress. (Fun fact: Before her not-so-small gig in Hollywood, Coolidge attended beauty school.) Now, the White Lotus star is doing a sequel with the popular brand—and it’s nothing short of seriously funny.
Inspired by a blooper from the duo’s commercial shoot, when Coolidge was asked what she would name her own lipstick, she—wait for it—listed “Dirty Pillows” or “Swollen.” The outtake sparked the brains over at e.l.f. to cook up a second collab—a very Coolidge-approved creation called Dirty Pillows, a campaign and limited-edition lip collection that’s available for purchase today.
“With the launch of Dirty Pillows, we’re redefining what it means to be a mass cosmetics brand,” said Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty, in. release. “We’re celebrating Jennifer’s unique, authentic voice by inviting her to be her best e.l.f. By taking an unscripted moment and transforming it into a premium lip collection at e.l.f. speed, we go beyond beauty to entertain our community, setting a news standard for brands in today’s dynamic beauty landscape.”
“When I get up in the morning, my favorite thing to do is put on my makeup because I love the creative process of becoming somebody a little different each day just to keep life interesting,” said Coolidge. “A key part of my favorite look is exaggerating my lips by combining lipstick with liner and gloss in just the right colors to make them look bigger. My eyes, my cheeks, and my foundation are changing every day with my mood…but never my lips, because every day I’m asked what products I use to get that look!
Now, with an e.l.f. x Jennifer Coolidge Dirty Pillows Lip Kit, you can have the exact shades I use every day to give you swollen lips too. I found the perfect partner in e.l.f. because they align with my top values…vegan, cruelty free and affordable! I’m thrilled to share the makeup secrets of my lips with you! You’ll know you still have your lips on if you wake up to a dirty pillow!”
The e.l.f. x Jennifer Coolidge Dirty Pillows Lip Kit will retail for $25 and includes O FACE Satin Lipstick in shade Dirty Pillows, Lip Plumping Gloss in shade Swollen, Cream Glide Lip Liner in shade Fill Frontal and Lips Are the Mirror to Your Soul Mirror.
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