Furniture-juggernaut IKEA is getting in on the fitness game.
The Swedish-born company known for affordable home furnishings is rolling out the DAJLIEN—the word for “daily” in the accent of Småland, the birthplace of IKEA—collection come January.
The limited home-training line will offer 19 versatile products that “support movement in everyday life and enables people to create healthy habits at home.”
“Not everyone feels safe or comfortable going to a gym and at home we often deal with small space and time constraints. DAJLIEN was born from the desire to find smart solutions that address these limitations and help people create a convenient and motivating place for exercise,” says Sarah Fager, designer at IKEA of Sweden. “We wanted to create smart, beautiful products to inspire and redefine training as a fun, easy and natural everyday activity.”
Featuring subtle colors, the collection aims to offer pieces that naturally become part of the everyday environment. The collection features a variety of products, including exercise mats, a step-up board and a set of ring-shaped dumbbells—all designed to be easy to use, store, and bring along on-the-go.
DAJLIEN also goes beyond fitness gear to recovery and stress-relief, including an air purifier, yoga straps, kneepads, a massage ball, and a portable Bluetooth speaker. It also offers several wearable pieces, like slippers and two distinct ponchos, for post-workout relaxation and wellness.
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