Wednesday, May 22, 2024

Allure One to Watch Seal: Product Submissions & Guidelines

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On top of Allure‘s 32 years of cover stories, beauty news, and cultural commentary, we’ve spent more than a quarter of a century picking the industry’s top products to receive the instantly recognizable seal of our annual Best of Beauty Awards. In 2023, we’re taking things one step further with our new One to Watch seal. With new launches dropping at a (very!) brisk clip, we wanted a way to let our audience know throughout the year which ones we really have our eye on.

In February, Allure will launch One to Watch, a column that highlights a single, new, ultra-innovative beauty product each month. The honorees, chosen by our team of hard-to-impress editors, will be announced monthly on and Allure‘s social platforms.

Like Allure‘s Best of Beauty Awards and Readers’ Choice Awards seals, the One to Watch seal will be available for licensing by winning brands. Want to submit a product? See guidelines and step-by-step instructions below.


– Needs to be a brand-new product that serves a range of consumers.

– Must be able to provide multiple samples (as requested by Allure) at least three months in advance for testing purposes.

– Must be able to provide detailed information on product ingredients and formulation as requested.

– Product launch date must correspond with the month of your submission (e.g.: product submission for the month of March means the product is launching in March).

– Submission form needs to be completely filled out for consideration.

Where to Submit Products

Ready to submit your beauty product? Head to the One to Watch submission form now. For any further questions, feel free to reach out to

By submitting an entry to the One to Watch Awards, you accept and agree to these Terms & Conditions, as they may be updated from time to time without prior written notice and in our sole discretion.

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