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42 Amazon Black Friday Deals in 2023 to Shop Now

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All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

Good news for beauty aficionados everywhere: sale season, and all the Amazon Black Friday deals that it brings, is finally here. Odds are your favorite makeup, skin-care, and hair-care brands are in on the fun, either on sale now or surely soon to be.

Our Top Picks:

  1. Best Overall: GHD Duet Style, $399 $279
  2. Best Skin-Care Deal: Foreo Bear 2, $399 $319
  3. Best Fragrance Deal: Lancôme La Vie Est Belle Eau de Parfum, $135 $108
  4. Best Hair-Care Deal: Olaplex No. 3 Hair Perfector, $30 $21
  5. Best Makeup Deal: Urban Decay Naked 3 Eye Shadow Palette, $59 $30
  6. Best Dental Care Deal: Philips Sonicare 9900 Prestige Electric Toothbrush, $400 $250

Because everyone at Allure is dialed in on all things beauty, we have a ton of early sale items in our carts, and our eyes are peeled for the deals to come. Whether we’re stocking up on tried and true faves or snagging a brand-new goody, buying at a bargain is always the move. And boy, oh boy, does Amazon agree.

Last year’s Amazon Black Friday deals were totally *chef’s kiss* and this year is starting off just as strong. Thanksgiving Day shoppers, here’s some good news: as you can expect for the mega-retailer, Amazon’s beauty aisles are already stocked with plenty of cart-worthy savings. Brands like IT Cosmetics, Urban Decay, and Therabody are slapping sale stickers on their products hours before everyone’s favorite week of deals officially starts.

So, dear reader, run, don’t trot, to Amazon for some of the best Black Friday 2023 sales. Check out some of our picks below, and let the shopping begin.

Best Amazon Black Friday 2023 Beauty Deals

GHD’s innovative Duet Style is nothing like the wet-to-straight stylers of yesteryear — it’s no wonder why our editors love it. “This tool turned my long, wavy, medium-coarse hair glass-like and straight in just 20 minutes,” Allure Shopping Market Editor Angela Trakoshis previously said. “It was so sleek that my ends didn’t appear split anymore.”

What if I told you that you can define and enhance the look of your natural contours without reaching for your makeup bag? Well, that’s exactly what the Foreo Bear 2 does. This device utilizes microcurrent technology to stimulate facial muscles for a more sculpted appearance.

Youth To The People The Youth System

Smell like Oribe’s bergamot- and sandalwood-forward Côte d’Azur fragrance from head to toe with the luxury brand’s Signature Set. It contains four full-size hair and body products, including the best-selling Signature Shampoo and Conditioner, to complete your in-shower and post-wash regimen.

Round out your skin-care routine with Youth to the People’s The Youth System. This six-piece kit is a must for those looking to treat their skin to Allure Best of Beauty Award winners like the ever-popular Superfood Cleanser and Superfood Moisture Cream.

Isdin Eryfotona Actinica Sunscreen SPF 50+

The Kristin Ess Styling Set has just about everything you need to perfect your hair styling routine for less than $100. Along with the brand’s one-inch titanium curling iron, you’ll also receive a mini bottle of the Style Assist Blow Dry Heat Protectant Spray, a detangling brush, and a two-piece set of French pins.

Sunscreen is always a must in your skin-care regimen, so guard your skin against UV rays with the best-selling Isdin Eryfotona Actinica Sunscreen SPF 50+. As it protects skin from harmful sun rays, this transparent sunscreen lotion also brightens and moisturizes skin with the help of antioxidants.

Beekman 1802 Midnight Milk Better Aging Sleep Mask

Forget the nail salon and become your own nail stylist with the Essie Nail Polish Set. This four-shade kit features full-size bottles of Essie’s best-selling shades for less than $30 — a steal that’s borderline criminal.

Ever wished having better skin was as simple as sleeping? Well, now it (kind of) is, thanks to Beekman 1802’s Midnight Milk Better Aging Sleep Mask. This overnight mask is spiked with bakuchiol and peptides to firm, smooth, and moisturize skin overnight.

Peter Thomas Roth Potent-C Power Serum

Sparse spots on your hairline? Fill ‘em in with Boldify’s Hairline Powder. This lightweight hairline powder comes in 14 different shades to seamlessly blend into thinning spots for a fuller, thicker appearance.

Vitamin C is a must for anyone looking to clear and brighten their complexion, and one of our favorte vitamin C-spiked serums is Peter Thomas Roth’s Potent-C Power Serum. Along with a stabilized form of vitamin C, your skin will also be treated with moisture-replenishing vitamin E and ferulic acid to even tone and boost radiance.

Lancôme La Vie Est Belle Eau de Parfum

Olaplex No. 3 Hair Perfector

At Amazon, luxury fragrances like Lancôme’s La Vie Est Belle Eau de Parfum are currently on sale. This wildly popular perfume combines light, floral iris with hazy patchouli, warm vanilla, and a dash of sugar. This best-selling fragrance will surely sell out, so make sure you add a bottle to cart before you miss out.

We can truthfully say this is one of the steepest discounts we’ve ever seen on Olaplex’s No. 3 Hair Perfector. For less than $25, you can grab a bottle of this bond-repairing in-shower treatment, which is an Allure Best of Beauty Award-winning favorite for its ability to soften and strengthen strands.

EltaMD AM Restore Facial Moisturizer

L’Occitane Almond Shower Oil

Sure, EltaMD’s most popular products are sunscreens, but don’t snooze on the AM Restore Facial Moisturizer. Its skin-plumping formula is oil-free, formulated for sensitive skin types, and is spiked with hyaluronic acid to hydrate and smooth skin.

Ask any Allure editor about their favorite skin-softening body essentials, and chances are they’ll recommend L’Occitane’s Almond Shower Oil. It’s an Allure Best of Beauty Award winner for its conditioning almond oil-based formula that leaves skin feeling soft and smooth without a slippery, residual feel.

Lumineux Teeth Whitening Strips

Thierry Mugler Angel Elixir Eau de Parfum

A brighter, whiter smile is just a box of Lumineux’s Teeth Whitening Strips away. It contains 21 treatments total to whiten your teeth with minimal sensitivity.

Spice up your fragrance wardrobe with Thierry Mugler’s Angel Elixir Eau de Parfum. This fragrant find features woody, spicy notes of orange blossom, ylang-ylang, sandalwood, and bourbon vanilla, a perfectly warm mix for the cold winter season ahead.

Dae Hair Cactus Fruit 3-In-1 Styling Cream

Topicals Faded Serum (Value-Size)

We love an effortless hair-care routine, and with Dae’s Cactus Fruit 3-In-1 Styling Cream, you’ll be able to cut down your pre-styling routine to just one product. This pre-styling cream works overtime to condition, reduce frizz, and define curls with its main ingredient, moisturizing prickly pear oil.

Indie skin-care darling Topicals is also offering major savings you don’t want to miss, You can grab the brand’s Faded Serum, an antioxidant-infused concoction that’ll reduce the look of hyperpigmentation and dark spots, in a jumbo-size tube at less than $35.

CHI Spin N Curl Ceramic Rotating Curler

Living Proof Triple Bond Complex Leave-In Treatment and Hair Mask

Curling hair has never been easier, thanks to CHI’s Spin N Curl Ceramic Rotating Curler. Its curling chamber takes the guesswork (and burns) out of styling, and it’s as simple as putting a section of hair into the chamber, pressing a button, et voilà.

As its name suggests, the Living Proof Triple Bond Complex Leave-In Treatment and Hair Mask is a multi-use product that’ll leave your hair feeling smoother and softer than ever. On top of its versatile formulation, this product also protects hair from heat damage at up to 450 degrees Fahrenheit.

Therabody TheraFace Pro Facial Device

IT Cosmetics Your Ultimate Confidence Essentials Gift Set

Our editors were so impressed by the Therabody TheraFace Pro Facial Device that it won an Allure Best of Beauty Award, and now it’s currently 20% off its original price. The device has taken over some of the most popular faces on TikTok for its range of complexion-enhancing attachments, including add-ons for muscle-massaging percussive therapy, contour-defining microcurrent, and tone-evening LED light therapy.

Complete your luxury skin-care routine on a budget with IT Cosmetics’ Your Ultimate COnifdence Essentials Gift Set. Treat a loved one on your holiday gifting list (or yourself) to this four-piece set, which includes full-sizes of the brand’s Confidence in a Cleanser, Moisturizer, and Eye Cream and a mini of the skin-plumping Confidence in Your Beauty Sleep Night Cream.

Hot Tools Pro Artist Quietair Power Dryer

Urban Decay Naked 3 Eye Shadow Palette

Elevate your styling regimen by upgrading your hair tools set with Hot Tools’ Pro Artist Quietair Power Dryer. This nifty dryer will blow you away with its ultra-quiet motor and six heat and speed settings in total.

The Urban Decay Naked 3 Eye Shadow Palette is an absolute must for any nude makeup lover. Every one of its 12 neutral shadows were crafted to compliment each other, blend seamlessly, and stay put for hours on end.

Philips Sonicare 9900 Prestige Electric Toothbrush

Shark HyperAir Blow-Dryer

When’s the last time you replaced your toothbrush? If it’s been a while, your teeth deserve a major dental hygiene upgrade with the Philips Sonicare 9900 Prestige Electric Toothbrush. This swanky toothbrush looks great in your medicine cabinet, but that’s not the only reason why we’re loving it. It’s like the Tesla of toothbrushes, thanks to its Bluetooth app-accessible settings and SenseIQ technology that senses and enhances your brushing habits.

Shark is currently having a moment on TikTok, and you can snag the brand’s HyperAir Blow-Dryer at 30% off its original price. Along with the high-velocity, iconic hair dryer, you’ll also get a frizz-reducing brush attachment and a concentrator nozzle for smoother, glossier styles.

CeraVe AM Facial Moisturizing Lotion SPF 30

Oral-B iO Series 7 Electric Toothbrush

Sunscreen is always important to restock, and Cerave’s AM Facial Moisturizing Lotion SPF 30 is one of our favorites for its skin-plumping, conditioning feel. Its transparent formula guards your skin against harsh UV rays as it treats your skin with a moisturizing cocktail of hyaluronic acid, ceramides, and niacinamide.

Oral-B won a Best of Beauty Breakthrough Award in 2020 for its iO Series Electric Toothbrush. While we wouldn’t use “fun” to describe brushing our teeth, the five timed, smart modes programmed into an interactive display make it feel slightly less like a chore.

Tree Hut Coco Colada Shea Sugar Scrub

The beauty of Bio-Oil’s Body Oil is that its conditioning formula targets multiple skin concerns at once. This lightweight oil is spiked with skin-nourishing ingredients like antioxidant vitamin E, moisturizing rosemary oil, and tone-evening vitamin A.

If seasonal dryness has your skin feeling rough, you can buff flakes away on a budget by grabbing the Tree Hut Coco Colada Shea Sugar Scrub. On top of its skin-softening duo of moisturizing shea butter and exfoliating sugar crystals, it has sweet, tropical notes of coconut milk and pineapple to make your shower smell like an ocean-side getaway.

Bioderma Sebium Micellar Water

Cosrx Ultimate Nourishing Rice Overnight Mask

Calling all combination and oily girlies: upgrade your nighttime routine with Bioderma‘s Sebium Micellar Water stat with this gentle formula that quickly cleanses dirt, oil, and makeup. Don’t know your skin type? If you find yourself with excess shine on your T-zone before the 2 pm workday slump, this is a fantastic product to keep in your medicine cabinet.

Rice extract and niacinamide are the stars behind the COSRX Ultimate Nourishing Rice Overnight Mask, with the former working to soothe irritation and the latter to gently exfoliate and reduce the appearance of fine lines. This product works the night shift, so slather on a layer right before bed to wake up with a visibly brighter, more nourished complexion.

Mielle Organics Rosemary Mint Growth Oil

SheaMoisture Curl Enhancing Smoothie

The verdict (AKA TikTok) is in, and Mielle Organics Rosemary Mint Growth Oil is a clear winner in the hair growth department. This cooling treatment harnesses the power of rosemary to hydrate and balance your scalp, resulting in stronger roots that encourage even the most stubborn of baby wisps to blossom.

Shea Moisture’s Curl Enhancing Smoothie gives every tendril TLC, defining and coating curls with a blend of nourishing coconut oil and silk protein for a megawatt shine. The biggest benefit? You’ll get all the moisture without the greasy weigh-down associated with most leave-in treatments.

Maybelline New York Lash Sensational Sky High Washable Mascara

Recently crowned as Allure’s favorite multitasking serumOlay’s Super Serum is the Swiss Army Knife of skin-care products. Its peptides, antioxidants, and niacinamide can tackle almost any concern, including fine lines, skin dullness, and free-radical damage.

When an iconic mascara goes on sale, you add it to your cart — that’s just how it goes. And for the length and volume Maybelline New York‘s Lash Sensational Sky High Washable Mascara deposits with each swipe, it’s worth every penny spent and every penny saved.

L’Oréal Paris’s Makeup True Match Lumi Glotion

Eucerin Eczema Wash & Cream

If you’ve ever wanted to inject a dose of radiance into your makeup routine, add L’Oréal Paris‘s Makeup True Match Lumi Glotion to your kit, stat. This glowy, tinted lotion can be used alone or with makeup for a luminous filter effect.

Eczema flare-ups can happen whenever, and it’s no different in the wintertime, so arm yourself with the healing powers of Eucerin‘s Eczema Relief line. The line’s body washes and creams are infused with ultra-soothing colloidal oatmeal, ceramides, and licorice root to reduce irritation and redness.

Philosophy Instant Glow Peeling Mousse

Cosrx Propolis Light Ampoule

Need a glowy boost? We love how pineapple fruit extract, cornflower extract, and witch hazel fuel Philosophy‘s Instant Glow Peeling Mousse. This one-minute mask sloughs away dry, flaky skin to reveal a more radiant complexion.

Powered by 73 percent propolis extract and 11 percent honey extract, Cosrx Light Propolis Ampoule is the soothing solution to your irritated skin woes and works like a charm on sensitive skin.

Revlon Salon One-Step Hair Dryer and Volumizer

Colgate Optic White Pro Series Whitening Toothpaste

The famous Revlon One-Step Hair Dryer is on sale for Black Friday, so save yourself some time post-shower and get this handy, multitasking hot tool for a quicker blowout.

The time to stock up on toothpaste. Colgate’s Optic White Pro Series Whitening Toothpaste is at the top of our list, thanks to Amazon discounts, and it’s packed with five percent hydrogen peroxide. This popular pick effectively fights stains without ruining your enamel or causing sensitivity.

These are just a handful of the fantastic deals you can get at amazon.com — so keep checking back as we update this story with newly announced offers.


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