13 Best Bath Towels of 2023, Tested & Reviewed

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The best bath towels can make or break a relaxing bathroom experience. With the wrong one, your skin can feel dried out and scratchy after even the sudsiest shower. But the right fluffy bath sheet can leave your skin feeling revitalized and soft, and freshly shampooed hair shiny and bouncy as if you just got a professional blowout. And that’s not even mentioning the transcendent effect of wrapping yourself up in the plush comfort of a vast, fluffy bath towel — it’s enough to transport you to the most luxurious of five-star hotels in the blink of an eye.

We’ve written before about how a super-soft microfiber towel is ideal for your hair because the gentle, low-friction material is able to efficiently wick away moisture without roughing up the cuticle. (Note: Just make sure you’re blotting your hair instead of rubbing it, as the latter can cause damaging breakage and split ends.) And when it comes to skin care, Joshua Zeichner, MD, the director of cosmetic and clinical research in dermatology at Mount Sinai Hospital in New York City, says that soft fibers like cotton are great for reducing harmful friction on the skin.

So, whether you’re looking for a new set of high-quality, Egyptian cotton towels, quick-drying towels with a sumptuous waffle weave to recreate a spa-like setting right at home, or you want to try your hand at a bathleisure look, we’ve rounded up our top picks for the best bath towels that are ultra-absorbent, ultra-soft, and straight-up indulgent.

Our Top Picks:

  1. Best Overall: Brooklinen Super Plush Bath Towels (2-Pack), $79
  2. Best Absorbency: Saatva Plush Towels (3-Pack), $95
  3. Best Color Variety: Frontgate Resort Collection Bath Towel, $44
  4. Best Density: Boll & Branch Softest Organic Plush Bath Towel, $49
  5. Best Budget Set: Threshold Quick Dry Ribbed Bath Towel Set, $12
  6. Best Durability: Riley Spa Bath Sheet, $50
  7. Best Waffle: Quince Organic Turkish Waffle Towel Bundle, $80
  8. Best Quick-Drying: Pottery Barn Hydrocotton Organic Quick-Dry Towel, $35

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

  • Best Overall: Brooklinen Super Plush Bath Towels

    Why We Love It: Before you ask: Yes, Brooklinen’s towels are as good as its sheets. They only use long-staple Turkish cotton for peak smoothness, strength, softness, and durability, and you can really feel it. In addition to its large bath sheet, which is slightly larger than your average bath towel, the collection also features a standard-sized bath towel, hand towel, washcloth, and bath mat. Flex your creative muscles by mixing and match essential colors like Eucalyptus with limited edition colors like Starflower or Striped Midnight Navy.

    Product Specs: 100% Turkish cotton, extra thick, z-twist construction, 820 GSM

  • Best Absorbency: Saatva Plush Towel Collection

    Why We Love It: Saatva’s Plush Towel Collection comes in three neutral colors: White, Sand, and Slate — adaptable to any design scheme. Not only is the fabric super soft on first use, but thanks to the magic of long-staple cotton, it gets even softer after every single wash. Saatva’s towels don’t compromise plushness for absorbency, which might remind you of the towels they hand out at your favorite spa. Also, the brand is Oeko-Tex Standard 100 certified, meaning it meets the internationally accepted standard for non-toxic textiles.

    Product Specs: 100% cotton, 30″ x 58″ bath towel, 20″ x 30″ hand towel, 13″ x 13″ face towel

  • Best Density: Boll & Branch Softest Organic Plush Bath Towel

    Why We Love It: The substantial, velvety feel of Boll & Branch’s Softest Organic Plush Bath Towel makes for the dreamiest dry-off. The 100% organic cotton towels come in a handful of soothing hues like Pewter, Stone, and Shore. Boll & Branch values sustainability and invests in manufacturing practices free from toxins, GMOs, and pesticides (they use marigold flowers as a natural pest repellent). If you’re not in love with the towel after 30 days, you can send it back for a full refund. We doubt that’ll happen, but still!

    Product Specs: 100% organic cotton, dense weight, low-twist yarn

  • Best Color Variety: Frontgate Resort Collection Bath Towels

    Why We Love It: Available in a slew of gorgeous colors, you won’t have any trouble finding the perfect Frontgate Resort Collection Bath Towels shade for your bathroom. But their aesthetic versatility is only the beginning. The 700 GSM of Oeko-Tex-certified Turkish cotton makes these absorbent bath towels as lovely against your skin as they are to look at hanging from the rack. You can add a monogram (which comes in a bunch of typefaces) to your new fave towel for a few bucks extra.

    Product Specs: 100% long-staple Turkish cotton, 700 GSM, 30″ x 58″

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